Lots of people sell on eBay, however the truth is, there are lots of eBay sellers that fail to produce significant revenue.
They merely never figure out how to master the fundamentals, like pricing for profit, optimizing their listings, managing shipping expenses, finding great products to sell and building a solid feedback rating.
That’s why in this article, we’ll go over how to sell on eBay in detail.
Before we dive in, let’s review some common concerns about selling on eBay.
Common concerns about how to sell on eBay for newbies
How much does it cost to sell on eBay?
Underestimating the expenses associated with eBay is easy to do. Numerous sellers continue to note products without evaluating the profitability of their sales.
The overall expense to sell an item on eBay will depend on a couple of factors, such as how you list your product and how much you wish to offer it for.
The cost to sell on eBay isn’t exactly a straightforward answer, so I’d recommend using this eBay Fee Calculator to understand the expenses included with selling your products.
Is it better to sell on eBay or Amazon?
The choice to sell on eBay or Amazon depends upon your goals. If you wish to learn more about this, check out our post about selling on eBay vs. Amazon to determine which is best for you.
Eventually, here are the conclusions we pertained to:
You should sell on eBay if you:
- Want to develop a brand that individuals keep in mind and come back to.
- Have fun and unique products to offer or turn to. All brands apply!
- Are not scared to handle client service and logistics.
- Desire a greater profit margin.
- Like having an immediate payout as your products offer.
You should sell on Amazon if you:
- Aren’t worried about your own brand and just desire sales.
- Knowing the precise item you’re offering is doing well in the marketplace.
- Do not mind cutting into your margins to have an all-encompassing program and keep prices low.
- Are all right with waiting to make money for your product sales.
Is it profitable to sell on eBay?
You can see here on eBay’s community online forum that lots of sellers are making real money from selling on eBay.
These effective sellers have taken the time to understand what are the most profitable products to sell on eBay and apply this to their business to explode their sales.
Nevertheless, that doesn’t mean it’s simple. If you wish to profit from selling on eBay, you’ll need to make sure you perform in a manner that enables you to earn a profit – which we’ll discuss listed below in extreme information.
Can you sell on eBay without PayPal?
Yes, you can! While PayPal is the default payment approach, alternatives are available to sellers who prefer not to utilize it.
Your choices are as follows:
Skrill – Skrill is an online payment service accepted by eBay. Just register here. Buyers buy your item on eBay with their preferred payment approach, which is then processed and sent out to your Skrill account.
Accept credit cards – If you prefer to avoid both PayPal and Skrill, simply accepting a charge card is a viable alternative. To do this, you’ll require to have an internet merchant account – a savings account that permits you to accept this kind of payment online – and supply eBay with the payment gateway account. Although eBay does not charge a cost for this, you’ll need to handle the credit card processing fees on your own.
In-person payments called Payment on Pickup – eBay permits you to accept payments in-person via check, money order, cash, PayPal, or charge card. Just pick this option when making your listing. Be careful, however, since if a check or money order does not clear after the purchaser has actually gotten the item, there are fewer options to resolve this than with PayPal or credit card payments. You could also try the eBay resolution center.
How to Sell on eBay – A Step-by-Step Guide for Newbies
Step 1. Understand how eBay works
If you’re going to jump into the eBay environment and begin listing your items, it’s essential that you have a mutual understanding of how the platform works.
Here are a few things you need to understand before you begin selling on eBay.
eBay Auction vs. Buy-It-Now listings
Back in 1995 when eBay initially began, the only alternative for listing a product was auctions.
Now, eBay permits sellers to list items with set prices.
Auctions are ending up being a thing of the past. This is because of the increased urgency of online purchases. Purchasers simply don’t wish to wait 7 days for an auction to end prior to the item they desire is shipped to them.
This is why eBay is moving towards the “Buy-It-Now” choice, is offering money-back guarantees, and is motivating sellers to use totally free shipping and guaranteed delivery.
Auctions aren’t just a drawback to eBay – sellers likewise experience disadvantages when noting auction design items on the platform.
- Absence of Google indexing – Having your products indexed by Google is a vital part of getting your product exposed to the best audience if you wish to run your eBay store like any other eCommerce organization. Regrettably, auctions don’t live long enough for Google to put them in their search results.
- Limited Visibility – Because auctions have a set start and end date, they may not reach adequate individuals during the time they’re live on eBay Potential purchasers may miss the listing by searching for the product after your auction has ended.
- No Automation – Auctions have to be handled manually. Buy-It-Now type listings can be handled with eBay automation and analytics software.
If you merely wish to get rid of a product rapidly, an auction design listing might be your best bet. However, if you want to grow a flourishing eCommerce business on eBay, Buy-It-Now listings are the way to go.
How purchasers find items on eBay
If you want to sell on eBay, you need to comprehend how potential buyers will find your product.
On eBay, users find items in 2 main ways:
- The feed
- eBay’s search function
The feed is eBay’s freshly formatted homepage that supplies suggestions for day-to-day deals, trending products, and more. Individuals typically search these classifications looking for new items they haven’t become aware of previously.
Here are simply a couple of classifications eBay reveals on their homepage feed:
The majority of people, however, come to eBay looking for a really specific product. This is when they take advantage of the search function.
For example, if I type “electric guitar” into the search box, here’s what I see …
Notice that in the leading result (after the sponsored one), the following are highlighted in the listing:
- Free shipping
- Guaranteed delivery date
- Excellent reviews
This is important to keep in mind when optimizing your listing, which we’ll enter later in this article.
Know eBay’s selling policies
Before you sell on eBay, it’s important to comprehend eBay’s rules for sellers. Failure to follow eBay’s policies could result in an account suspension.
While I recommend that you check out over eBay’s policies yourself, here are a couple of things to ensure you do to stay within their guidelines:
- Ship items rapidly – On eBay, lots of buyers inspect the approximated delivery date of a product prior to making a purchase. If you miss this date, it results in an unfavorable purchaser experience.
- Submit your tracking details – Buyers are constantly eager to get the product they spent for. eBay understands this, and needs that you share tracking information with purchasers to supply an excellent experience. You’re also protecting yourself in case the buyer opens a Money Back Guarantee demand.
- Sell fairly – If you’re offering a used product, don’t mark it as new. This ought to be obvious, however there are sellers out there that attempt to unethically game the system.
- Fix purchaser disputes rapidly – If buyers are dissatisfied, this reflects badly on eBay. Even if you think a buyer is being unreasonable, you need to do whatever you can to deal with disputes. You can always obstruct a buyer from buying from you in the future.
- Do not sell on eBay – It’s versus eBay’s terms to sell off of the platform. Ensure when you interact with purchasers, you do so only within eBay’s ecosystem.
- Do not list banned items – Listing products that are banned from being sold on eBay is an easy way to get your account suspended. If you think your product might be in danger of being banned from being sold on eBay, examine their restricted product list prior to you list your items.
Step 2. Create your eBay account
Creating an eBay account is quite simple. I’ll walk you through the steps.
First, head over to eBay.com and click the “register” button at the top left of the screen.
Next, you need to decide if you’re going to register as an individual seller or as a business.
If you wish to register as an individual, just fill in the given name, last name, email address, and password fields, or sign up with Facebook, Apple or Google.
If you’d choose to establish a business account, click the “create a business account” button at the top of the registration page.
Finally, fill in the needed information.
Step 3. Set up your payment preference
After your eBay account is set up, you are required to set up a payment method to pay eBay’s seller costs.
While there are other ways eBay accepts payments, PayPal is the standard.
To add a payment method to your eBay account, once you’re checked in, click “My eBay” on the leading right corner of the web page.
On the next screen, click the “account” button.
Finally, click “Personal Information” in the menu on the left, scroll down until you see the “Financial Information” section.
Click on the text that states “update your automatic payment approach,” and follow the directions.
You can also go directly to the source at eBay which will walk you through the specific actions needed to establish your payment method.
Step 4. Optimize your profile
You’re not required to have a sophisticated profile if you’re selling one or two small products, but adding a profile picture, description, and selecting an excellent username can help increase your sales.
How to modify your profile on eBay
To edit your profile image and description, go to “My eBay,” click your username, and then click “edit profile.”
How to change your username on eBay
Having an attractive username on eBay is important in creating sales. If you have a username like “bill2389,” people are less likely to take you seriously. If they don’t take you seriously, it ends up being harder for them to trust you to deliver their purchase as assured.
To change your username, go to My eBay.
Next, choose “Account.”.
Finally, select “Personal Information” in the menu left wing, and click “edit” beside your username.
When choosing a username, keep the following in mind:
- eBay usernames must have at least 2 characters and can’t contain signs like @, &, ‘, , or <>, and can’t have spaces or successive highlights.
- eBay usernames can’t begin with a period, hyphen, or underscore.
- You can’t use your site URL or email address as your username.
- You can’t use the word eBay in your username, nor the letter “e” followed by a series of numbers.
- Do not utilize trademarked names.
- Offending names can be obstructed by eBay.
- There are great deals of individuals on eBay, so it might take some time to discover a username that isn’t taken.
- You can alter your eBay username every 30 days, but doing so might make it hard for repeat consumers to discover your profile once again, so do your best to select the right name the first time around.
Step 5. Select what to sell
Picking what to sell on eBay is one of the harder parts of generating income on the marketplace.
Here are a few things to remember to make this choice efficiently.
Know your market
eBay began as a place for hobbyists and collectors, but has since broadened to a large range of item categories.
Select a category that you’re a professional in so you can efficiently provide worth to your specific niche. Knowing your market from the perspective of a buyer will assist you understand how people are discovering items and what they try to find in an item description.
Know what you can’t offer
There’s a lot you can sell on eBay, however at the same time, there are many things you can’t.
The apparent ones are anything prohibited or dangerous materials, but take time to review eBay’s restricted item list to be certain you’re allowed to sell the items you mean to.
Start slow and manage your growth
A lot of organizations fail due to the fact that they’ve grown too quickly and running an eBay shop is no different. This, to name a few reasons, is why eBay places selling limits on new sellers – normally at around 25 products each month.
When you’re simply starting out, it’s important to begin slowly so you can take actions to handle your growth successfully and effectively. Take your time to get a feel of how eBay works and what sells well on the platform.
It might be worth experimenting before you choose if this is for you. Offer some items around the house, or choose a couple of things up at the clearance area in your regional store to check out.
Evaluating the market before loading up on stock is extremely important. You do not yet know if you’ll have the ability to offer your products at a sufficient high cost to make a profit. However, as soon as you sell a few items on eBay, you’ll get a feel for what users are searching for and can then scale up your efforts.
Find what’s hot
If you wish to list products on eBay that are going to sell, you require to know what’s hot.
What I’m about to show you is a fool-proof technique for discovering hot products on eBay.
Initially, you’ll need to select a category that you have some familiarity with. So if you’re into furniture like I am, this would be a good place to start.
To do this, click “Shop by Category” at the top of the page, and select your preferred category. If you don’t see yours in the menu that pops up, choose “All Categories” at the bottom right of the menu.
You may require to click into a subcategory depending on which category you choose.
As soon as you’ve found your classification, you’ll wish to filter your outcomes to reveal just “New”, “Buy It Now” and “Free Shipping” items. This will get rid of products that are being sold as one-time buys, like auction products. Free shipping is a common practice among the best eBay sellers.
You can do this utilizing the menu on the left. You may require to scroll down a bit to find these filter options.
Lastly, you’ll wish to select an item.
If possible, anything over $10. Products under $10 do not have much margin and often aren’t really profitable after eBay takes their 10% and PayPal takes their 5% cut.
Pick a product that’s selling well. Anything that sells at least 10 items within a thirty days’ period is thought to be good.
To inspect these metrics, discover an item with a high “offered” count – like this one:
To see the selling frequency of the product, click the listing, then click the “sold” button on the listing page.
Clicking that will offer you a check out the purchase history of the item, like this:.
As you can see, there’s plenty of need for the office desk chairs on eBay.
It’s also crucial to consider the weight of the product you’re going to offer. Much heavier products cost more to ship, which can significantly cut into your margins.
If this sounds like a great deal of work, that’s due to the fact that it is. Scaling these things can be difficult and lengthy, which is why at Product Bot, we’ve developed some eBay marketing research tools to help automate and scale this procedure.
Select how you’ll source your products
Determining how you source your items is a crucial element of constructing your eBay service.
Here are some ways you can source items to sell on eBay.
- Offer your own item – If you currently have an item that you made to sell on eBay, you’ll require to operate your organization like any other eCommerce organization. Consider how you’ll manage things like stock, shipping, and even marketing to increase awareness of your item on and off of eBay.
- Dropshipping providers – Dropshipping is a type of business used by many eBay sellers. It is unique since the seller never touches the product. Essentially, you list a product on eBay, and as quickly as it sells, you purchase from your supplier, who then ships the item straight to the client. eBay sellers regularly dropship from dropshipping suppliers like AliExpress, ChinaBrands, Banggood, Doba, and SaleHoo.
- Retail arbitrage – Retail arbitrage is a type of dropshipping where you take advantage of the products of another eCommerce shop to successfully make them your supplier. An example of this would be the business model of dropshipping from Walmart to eBay. Dropshippers that utilize this method list products on eBay, then as soon as the product is sold, they place an order on an on Walmart, however they put the buyer’s address instead of their own. The concept here is to find items that are selling on Walmart for a lower average rate than what they’re being sold on eBay for. So if a guitar, for example, is being sold on eBay for $200 but is being sold on Walmart for $150, you can make $50 in profit by listing the product on eBay for $200 and satisfying the order with the Walmart product. This service model works well when automated with software like SaleFreaks or DSM Tool. Previously, Amazon was a widely used eCommerce site for this methodology, but has since been dropped by most dropshippers since the item arrives in an Amazon box and tends to upset buyers since they quickly realize they paid more than they should have.
- Clearance, garage sale, and thrift shop products – If you’re proficient at spotting deals at yard sales or thrift shops and mean on selling on eBay at a smaller-sized scale, this can be an effective way to construct a successful side organization!
- Source items with gift cards that you buy at a discount rate – This method can be coupled with any of the above. Generally, you buy marked down present cards from websites like Raise or CardCash, then utilize these gift cards to acquire inventory that you then cost complete rate on eBay. If you can purchase a $50 gift card for $40, you can then purchase and sell a $50 item on eBay and benefit $10, for example.
Step 6. Create and optimize your listing
Now that you’ve picked what you’re going to sell on eBay, the next step is to develop and optimize your listing to give yourself the best chance to appear in the search engine result.
Let’s walk through how to do that.
Initially, login to eBay, go to the home page and click “sell”.
Then, select the “Create Listing” button.
Next, type the product you’re trying to offer into the box. As you type, eBay will spit out recommendations from you to select from.
Next, pick the category that makes most sense for your item. If you are deciding between two, just pick one of them.
It’s very important that you pick a category that in fact represents your item. Do not choose an associated classification in an attempt to get your product in front of more people. These views will not result in sales. You desire a targeted, pertinent audience to see your product.
Ebay will give you a list of potential like products. If you find your item here, this can save you a ton of time since eBay will complete most of the listing for you as well fill in images.
If you do choose to select one of the prebuilt items by eBay, select the button below.
You can also use the left side filters to create your listing. Much like the search filters we went over previously, these help to allow potential buyers to find your item.
After you finish this action, you will be on the page where you give eBay the information of your listing. Let’s review these one at a time.
6.1. Optimize your title with relevant keywords
The best method to write your title is to compose with the human in mind – not the online search engine.
If your title contains pertinent details that explains what users are looking for, it’s more likely to be clicked on, which suggests your listing will get more views.
When writing your title, it’s best to consist of details such as the brand, model, color, size, specifications, condition, or anything else that may apply to your listing. Be specific.
Keep in mind – the function of your title is to bring in a target market. What matters on eBay isn’t how many individuals see your listing, but the conversion rate.
A conversion rate is the number of sales versus the variety of sees to your listing.
For example, if you get 100 nothing views and make 1 sale, that’s a 1% conversion rate.
If you get 2 sales from those 100 views, that’s a 2% conversion rate.
If you write a specific title, you’ll get your product in front of an audience that’s searching for what you’re offering, which will lead to greater conversion rates.
This doesn’t indicate you must consider things like monthly searches, keyword competitiveness, and other elements. It doesn’t make sense to pursue keywords like “iPhone” that lots of other sellers are pursuing. eBay analytics tools like Zik Analytics can help you make better keyword choices for your titles.
6.2. Have multiple premium images
Let’s face it – people are visual. If your item is listed beside a competing product with a much better image, you’ll lose clicks (and sales) to that rival.
On top of that, it’s essential to include many detailed images as they are essential to visually describe the condition of the item.
If you’re selling a used item and it has some paint chips, for example, make this clear in the pictures.
You can also consist of practical charts and graphics when necessary if your item requires it. Sizing charts for clothes are a good example of this.
Put yourself in the purchaser’s shoes and make an effort to comprehend what components of your item require a visual explanation.
6.3. Complete the item details
The product information corresponds to what eBay users put into the selected filters for search results.
When users search for items on eBay, there’s a menu on the left which contains filters specific to an item type.
For instance, here are what some of the filters appear like for office chairs:
To add this information for your item, simply enter as many details and selection offered for your item.
6.4. Compose an killer listing description
Your listing description is your primary chance to convince clients to buy your item, so it’s crucial to make it compelling.
Here’s what eBay needs to say about the description: “Include at least 200 words of visible copy in your listing description, with the most important keyword phrases mentioned at the beginning and end. Remember to employ other content best practices, such as the frequent use of keywords where relevant and formatting (e.g., bolding, using font size on important titles and keywords).”
To that, I’d add a couple of things:
- Include product specific details – If you’re offering a used product, this might be a great place to reveal any damages the product has so you don’t wind up with returns. In addition, if you’re offering something that requires additional usage info, such as the reality that an electric guitar requires an amp, write that in the description too.
- Make it brief and simple to skim – People don’t have time to check out entire paragraphs of details. Compose your item info in a way that makes it simple for visitors to dissect in a couple of seconds. Use bullet points, any place possible.
- Write to Sell – This is an art in and of itself. Learning the art of composing product descriptions can boost your conversion rates considerably.
- Cater to Cassini – Cassini is eBay’s search engine, and it checks out your product description when deciding where to place your item in the search results page. According to eBay, it’s finest practice to include your target keyword near the beginning and end of your description.
6.5. Price your item
When pricing your product on eBay, you want to think about 2 things:.
- The cost of competing products.
- Your profit margins.
The hard truth is, eBay customers will shop by price. If you wish to beat your competitors, you need to have a lower price than they do.
That said, it’s likewise crucial to secure your margins. After eBay and PayPal’s charges are considered, you are required to come out favorable.
That’s why it is necessary to write your products in such a way that enables you to charge more on eBay!
When pricing your eBay listing, eBay will provide you the option between a “Buy-It-Now” rate, and an auction.
Auction-based pricing is great for when you have a product you wish to eliminate quickly and care less about the success of the sale. Auctions last for 1-10 days, and can even lead to a higher price for your item than you might have anticipated.
If you do wish to benefit from auction design listings, you can set a reserve price, but eBay charges an extra charge for this considering that it decreases the chances of a sale happening.
Auction-style pricing is best when you have an item that people are likely to combat over, like an uncommon collectible. It may likewise be fitting when you do not truly know what to price something at.
Buy-It-Now items are fixed price items. They enable more immediate deals and are better if you’re attempting to build an eCommerce brand name off of eBay. This type of selling likewise enables you to use various eBay automation tools to run your company.
6.6 Edit your shipping choices
eBay allows you to see what it will cost to ship your item by entering your bundle weight and dimensions.
Many buyers will utilize the filters on eBay to just reveal items using totally free shipping. Even if you need to build the shipping expense into the cost of the item, do what you can to use this.
To manage your shipping costs, you can also use an option for regional pickup. With regional pickups, you can accept payment by means of check, money order, money, PayPal, or credit card. However, beware when accepting check or money order payments. If a check or money order does not clear after the purchaser has actually picked up the product, there’s little you can do to fix this.
6.7 Offer an excellent return policy
For each listing, eBay needs you to have a return policy in place.
The return policy options for eBay sellers are as follows:.
- No returns
- 30 days, paid by buyer
- 30 day free returns
- 60 days, paid by buyer
- 60 day free returns
It’s important to note that to end up being a Top Rated seller on eBay, you should provide at least a 30-day return policy with your listings.
If you are selling things on eBay in any of these classifications, you’ll likewise have the alternative to use a 14-day return period:
- Collectibles & Art.
- Camera & Photo.
- Medical, Mobility & Disability Equipment.
If you would like to know more about this, check out eBay’s information about setting up a return policy.
Step 7. Completing the sale
After you’ve sold a product on eBay, it’s crucial that you ship the item quickly.
Fast, safe shipping of your products is a great method to get positive feedback, which can even increase your appeal to buyers who come across your listings.
eBay has produced this guide to assist sellers get a hang of shipping finest practices, but basically, it comes down to speed, quality of product packaging, and making certain you publish your tracking numbers so buyers can track their delivery.
After the product is provided, it’s in your best interest to follow up with them to make certain things work out. If they’re delighted, ask them to leave a review.